Vocabulary Section

1. Mark these statements True or False:

Start test 1.1.1

2. Choose the best Russian equivalent for the following words and expressions:

Start test 1.1.2

 

3. Fill each gap in the sentences below with the correct word from the box:

Customers developing distribute needs place price producing product profit promote service time want

Marketing is concerned with getting the right _________(1) to the right ________(2) at the right _______(3).

Marketing is about meeting consumer _________ (4) at a ___________ (5).

Marketing makes it easier for __________(6) to do business with you.

Marketing aims to find out what people _________(7); then _________(8) and _________(9) a ________(10) or _________(11) that will satisfy those wants; and then determining the best way to ______(12) _________(13) and _________(14) the product or service.

4. Fill the gaps with the correct verbs:

Start test 1.1.4

 

5. À. Find eleven common words connected with marketing in the word square. Four of them are vertical, six are horizontal, and one is diagonal:

R

Q

A

I

J

K

L

M

P

L

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C

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B

B

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Y

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B

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U

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N

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A

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H

 

Â. Fill the gaps by choosing the words from the square to complete the text below:

Marketers and all levels of management realize the vital importance of ______________(1).

This has become the watchword of good business. _______(2) and experience has shown that ________ (3) will pay more for _________(4) and _________(5) of high quality, and also that they expect every aspect of the __________(6), including ________ (7), to meet the highest standards. The job of Marketers is to design a ____________(8) ____________(9) with a __________ (10) of all the necessary components to satisfy consumer _________(11).

C. Find words in the previous text that mean the same as the following:

  1. Users of products and services

  2. People who buy products and services

  3. Business professionals who work in the field of marketing

  4. Studies

  5. The extent to which consumers want something

  6. The movement of goods and services from the produced to the consumer

  7. The combination of factors that makes up a marketing plan

6. Choose the best expression for the given definition:

Start test 1.1.6

 

7. Fill the gaps in the following sentences with the given expressions:

Start test 1.1.7

 

8. Fill in the missing words in the table:

Verb

Agent

General noun

1. market

marketer

2. distribute

3.

competition

4.

advertising; advertisement

5.

supplier

6.

sponsor

7. consume

8. produce

9.

analyst

10.

researcher

11. import

12.

promoter

13. sustain

14.

society

9. Complete the sentences below with words from the word table:

  1. Marketers m___________ p________ to customers.

  2. Advertisers a__________ to c____________.

  3. Market analysts a__________ the performance of s_________ and the behavior of c_________.

  4. The opposite of export is ___________.

  5. The opposite of demand is __________.

  6. C________ is good for consumers.

  7. S__________ is a form of a ______________.

10. For each definition choose the correct word or phrase:

Start test 1.1.10