1. A company’s ____________ visit customers and persuade them to buy its products.
   employees
   sales representatives
   managers
   
2. Of course many users belong to both groups, but this is our _______________.
   market segmentation
   market niche
   market opportunity
   
3. ______________ showed there was a real need for this service.
   market opportunities
   market research
   market segmentation
   
4. ______________ is heavily integrated into our daily lives, we see it all around us, on everyday items such as chocolate bars and potato chip (crisp) packets.
   box
   packaging
   package
   
5. In recent years, the ___________________ for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations.
   point of sale
   warehouse
   department store
   
6. Techniques in ______________ include telephone polling and focus group interviews to determine customer attitudes, pricing sensitivity, and willingness to use delivery alternatives.
   marketing research
   feasibility research
   market research
   
7. ___________ performs a number of functions that make possible the flow of goods from the producer to the consumer.
   distribution channel
   market opportunity
   market research
   
8. United Widget is hoping to grasp a ________________ that will allow them to offer a new type of widget that is more aerodynamic to a large group of new customers and to lock in a larger market share.
   market research
   market opportunity
   distribution channel
   

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