1. Truly successful marketing gains an insight into customers.
   True
   False
   
2. Companies are always keeping out of marketing opportunities.
   True
   False
   
3. Companies enjoy a distinct benefit, due to their particular professional integrity.
   True
   False
   
4. A company has to decide what goods or services to offer, always taking into account the existence of competitors.
   True
   False
   
5. Marketers do not only identify consumer needs, they can predate them by developing new products.
   True
   False
   
6. The marketing mix – the set of all the homogenous components of a marketing programme.
   True
   False
   
7. A product includes its quality, its features, style, brand name, size, packaging, inventory size.
   True
   False
   
8. Price includes consideration of things like the basic list price, discounts, the length of the payment period, and possible credit terms.
   True
   False
   
9. Place in a marketing mix includes such factors as distribution channels, coverage of the market, locations of points of sale, inventory size, services and guarantee and so on.
   True
   False
   
10. Promotion groups together advertising, publicity, sales promotions, and personal selling.
    True
    False
    

Здесь будет выведен результат