1. In 2008, we are proud to continue our marketing partnership with the Arlette Foundation. We will promote the charity in our stores and we will sell a range of products displaying the charity's distinctive logo. For each product sold, we will donate money to the Arlette Foundation, with a minimum of ?250,000. We are committed to being socially responsible.
   CRM
   green marketing
   social marketing
   
2. Case study: ‘Woody Pens designed for the Environment’. Instead of making its pens from plastic, Good Pen Company uses wood scraps from local furniture producers, and its pens are designed to be refillable. By carefully designing its product to be eco-friendly and of high quality, it is mutually beneficial for the environment and the consumer. Good Pen has made a product with a super-green profile and, in the process, enjoys a high level of satisfaction from environmentally conscious consumers and companies with a responsible purchasing policy. Good Pen embraces environmental sustainability.
   CRM
   green marketing
   social marketing
   
3. The Push Play campaign in New Zealand has successfully convinced local citizens t do more exercise. The campaign aimed to limit the twin epidemics of obesity and diabetes, social problems now affecting countries worldwide.
   CRM
   green marketing
   social marketing
   

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