1. In many markets there is a firm with a much larger market share than its competitors, called a __________ .
    market leader
    monopolist
    multinational
  2. A company that is number two in an industry, but which would like to become number one – think of Pepsi vs. Coke, Reebok vs. Nike, Avis vs. Hertz - is known as a _______________
    market challenger
    market competitor
    market follower
  3. A smaller company in an industry, more or less content with its existing market share, is called _________
    market challenger
    market followerc.
    market sharer
  4. Small, specialised companies, which target segments within segments, are called ____________ .
    market failures
    market followers
    market nichers
  5. A market in which one single producer can fix an artificially high price is called a/an ________.
    homogeneous market
    monopoly
    undifferentiated market
  6. A market dominated by a few large suppliers, and which it is hard for new companies to break into, is called a/an __________.
    conglomerate
    market concentration
    oligopoly
  7. A group of companies which chose to collaborate by sharing out markets, coordinating their prices, and so on, form a _________.
    cartel
    conspiracy
    joint venture
  8. А situation in which the market leader can determine the price that its competitors can charge is called a ____________.
    dominant-firm oligopoly
    market failure
    monopoly
  9. A market in which it is normal to have only one supplier - e.g. utilities such as water and sewage, gas, electricity - is called a _____________.
    conglomerate
    natural monopoly
    pure monopoly