Priscilla Presley was involved in the master-stroke decision to open Elvis's mansion, Graceland, to the public in 1982. Graceland gets more than 600,000 visitors per year, according to EPE's website. Over half of Graceland's visitors are under the age of 35. While visitors come from all parts of the world the majority still come from different parts of the United States. The Graceland tour costs US$25, which means that EPE makes US$15 million on those tickets alone, plus what it receives from photographs, hotel guests, meals and souvenirs.

EPE's other revenue streams include a theme restaurant called Elvis Presley's Memphis; a hotel, down at the end of Lonely Street, called Heartbreak Hotel; licensing of Elvis-related products, the development of Elvis-related music, film, video, TV and stage productions; and more.

Ironically, EPE gets very little money from Elvis's actual songs, thanks to a deal Elvis's infamous former manager, Colonel Tom Parker, made with RCA in 1973, whereby Elvis traded the rights for all future royalties from the songs he had recorded up to that point for a measly $5.4 million - half of which he had to give to Parker.

In 2000, the 25^th anniversary was an international spectacle. A remix of the 1968 Elvis song 'A little less conversation' became a global hit single. Furthermore the CD 'Elvis: 30 #1 Hits' went triple platinum.

In mid-2004, to commemorate the 50th anniversary of Presley’s first professional recording, 'That's All Right’ was re-released, and made the charts around the world, including the top three in the United Kingdom and top 40 in Australia.

In mid-October 2005, Variety named the top 100 entertainment icons of the twentieth century, with Presley landing in the top ten, along with the Beatles, Marilyn Monroe, Lucille Ball, Marlon Brando, Humphrey Bogart, Louis Armstrong, Charlie Chaplin,James Dean and Mickey Mouse.

By the end of October 2005, Forbes magazine named Elvis Presley, for the fifth straight year, the top-earning dead celebrity, grossing US$45 million for the Elvis Presley Estate during the period from October 2004 to October 2005.

1. What are the main motives for the internationalization of EPE?
2. What can EPE do to maintain a steady income stream from abroad?
3. What are the most obvious assets for further internationalization of EPE?
4. Make the case analysis according to the following format:

1) Summary (1-3 sentences)

2) Problem (what the company has to do - affirmative sentence)

3) Cast of characters (people and/or companies)

4) Chronology (in the reverse order)

5) Issues (what makes finding a solution to the problem more difficult)

6) Options (possible solutions to the problem). At least three options with advantages and disadvantages. The most preferable option goes first.

7) Recommendation (the best option with explanation why you choose it)

8) Plan of actions

Jimmy wants to be like Maggie. But he does not want to be like Gordon. Gordon also wanted to be like Maggie. However, Maggie only wanted to be like Ronnie. Now Dave, he wants to be like Gordon. Nevertheless, he doesn1t want to be like William, or lain, or Michael. One thing is clear: most be people don`t want to be like any of them! Marketing politics, marketing personality, marketing toothpaste, marketing a football club: they`re all converging on the same game of market positioning, the trick of finding out where your audience would like you to be, and locating yourself there. The electorate might be unnerved by too much of this. It starts them asking what you are really for, and where the real you is to be found. They do not look to political leadership for a mirror image of themselves alone. So the first dilemma is if politicians find out what people want and then try and do it, why they don`t we just have a market research company like MORI-NOP run the country? The second issue is that, as we apply marketing communication techniques to politicians, the party with the biggest budget will have the greatest impact. Think Coca-Cola is this right?