Choose the most appropriate marketing activity
Conversional marketing is the difficult task of reversing negative demand
Find out why people dislike the product, and redesign it, lower prices, and use more positive promotion.
Connect the benefits of the product with people’s needs and interests.
Keep up or improve quality and continually measure consumer satisfaction.
Stimulational marketing is necessary where there’s no demand
Find out why people dislike the product, and redesign it, lower prices, and use more positive promotion.
Connect the benefits of the product with people’s needs and interests.
Keep up or improve quality and continually measure consumer satisfaction.
Developmental marketing involves developing a product or service for which there is clearly a latent demand
Find out why people dislike the product, and redesign it, lower prices, and use more positive promotion.
Keep up or improve quality and continually measure consumer satisfaction.
Measure the size of the potential market and develop the goods and services that will satisfy it.
Remarketing involves revitalizing falling demand
Alter the pattern of demand through flexible pricing, promotion, and other incentives.
Connect the benefits of the product with people’s needs and interests.
Find new target markets, change product features, develop more effective communication.
Synchromarketing involves altering the time pattern of irregular demand
Increase prices, reduce availability, make people scared.
Alter the pattern of demand through flexible pricing, promotion, and other incentives.
Measure the size of the potential market and develop the goods and services that will satisfy it.
Maintenance marketing is a matter of retaining a current (maybe fell) level of demand
Keep up or improve quality and continually measure consumer satisfaction.
Measure the size of the potential market and develop the goods and services that will satisfy it.
Raise prices, reduce promotion and the level of service.
Demarketing is the attempt (by government rather than private businesses) to reduce overfull demand, permanently or temporarily
Increase prices, reduce availability, make people scared.
Raise prices, reduce promotion and the level of service.
Connect the benefits of the product with people’s needs and interests.
Countermarketing is the attempt to destroy unwholesome demand for products that are considerable
Increase prices, reduce availability, make people scared.
Keep up or improve quality and continually measure consumer satisfaction.
Measure the size of the potential market and develop the goods and services that will satisfy it.
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